BEIJING, Oct. 29, 2025 /PRNewswire/ -- From pursuing global mergers and acquisitions to supporting China's "Intelligent Manufacturing" initiative, bullmer, a global leader in automated cutting systems, has evolved from a local brand into an international powerhouse. Its path to global expansion offers a practical playbook for manufacturers worldwide.

In 2024, China's exports of sewing and cutting equipment reached US$494 million, climbing 14.58% year-over-year. Driving this growth was the cutter segment, where exports surged 23.42% to US$285 million — a clear signal that the international market has become a major growth engine for Chinese manufacturers. These companies are increasingly competing not on price alone, but by delivering differentiated, digitally integrated, and locally adapted solutions. Amid this shift, bullmer, often regarded as an industry "hidden champion", has expanded its footprint to over 170 countries and regions, with more than 12,000 units installed, cementing its position as a global leader.

In March 2025, Shangpu Group, an independent China-based market research firm, conducted an in-depth analysis of the global cutting equipment market. After a comprehensive evaluation of industry trends, competitive landscape, and corporate performance, Shangpu recognized bullmer as holding the title of "No. 1 in Global Cutting Equipment Sales for Three Consecutive Years". The milestone represents a major step forward for Chinese high-end manufacturing and a successful example of international brand development.

In September 2025, bullmer launched its S90 PRO MASTERCUT worldwide from Shanghai. The product was developed over three years by a 200-member R&D team based in China and Germany and is backed by more than 200 patent applications. It is designed to meet evolving industry demands, including greater fabric diversity, higher performance standards, and more complex production workflows, by overcoming the limitations of conventional cutters in handling diversified, high-precision tasks. The S90 PRO MASTERCUT delivers a superior cutting experience across all types of materials, helping manufacturers meet rising consumer expectations for quality and accelerating innovation across the global apparel and textile sector.